The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London.
Their aim - that every woman should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality.
Our tagline of "Who Will You Be Today?" opens up opportunity for the consumer to express themselves and use W7 products to be who they want to be.

With a strong team behind the brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones. 

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