The W7 Brand was created in 2002, the inspiration of two entrepreneurial young men from West London.
Their aim - that every woman should have access to an extensive range of high quality cosmetics at an affordable price - is now well on the way to becoming a reality. Our tagline of "Who Will You Be Today?" opens up opportunity for the consumer to express themselves and use W7 products to be who they want to be.
With a strong team behind the brand, W7 has grown year on year and now boasts a collection of over 500 products, none of which are tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eyeshadows and palettes, plus an extensive offering of mascaras and our Ebony Collection for darker skin tones.
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Mesh Large Cosmetics Bag - BlueWhether it's for keeping your cosmetic bits and bobs in one handy pla..
Mesh Medium Cosmetics Bag - BlueWhether it's for keeping your cosmetic bits and bobs in one handy pl..
W7 10 Out Of 10 Eye Shadow PaletteW7 Perfect 10 Brown is an eyeshadow palette that consists of ten g..
W7 10 out of 10 Eyeshadows Assorted ShadesAn eyeshadow palette from W7.The palette contains ten deli..
W7 Africa Bronzing PowderAfrica bronzing powder 8 g is an incisive bronzer from W7, which are in a b..
W7 Argan Oil Lip BalmA transparent lip balm with argan oil protects your lips and give them moisture..
W7 Beat It! Natural Nudes Eye Colour Palette W7's Beat It! eye shadow palette contains 12 powde..
W7 Blush With Me Colour Cubes W7 Cosmetics Blush Colour Cubes With Me gives cheeks a healthy co..
W7 Bronze ShimmerBronze Shimmer is a compact bronzer with shimmering highlights which gives a lightl..
W7 Candy BlushA powder blush from W7 that provides a deeper blush to your cheeks. Perfect for highli..
W7 Candy Floss Brightening Face Powder Light and fluffy just like the real thing!Candy Floss bl..
W7 catwalk complexion compact powderGet flawless skin that is ready for the fashion show with amazin..
W7 catwalk Perfection Cream FoundationGet flawless skin that is ready for the fashion show with amaz..
W7 Chunky Bronzer Hawaiian BronzeChunky bronzer by W7 is a creamy blush stick that blends easily to ..
W7 Chunky Eyes Eyeshadow PencilLovely soft, creamy eye crayon in shimmering metallic shades.Mix and ..
W7 Colour Me BuffW7's Colour Me Buff eye shadow palette contains 12 powdered eye shadow shades. The ..
W7 contour stickThis fabulous pencil from W7 makes it super easy to emphasize your best features! Th..
W7 Cover Chameleon Colour Correcting ConcealerA corrective concealer specifically formulated for dul..
W7 Ebony Shape and Define Face PowderW7 Ebony Shape and Define contains a matte powder to sculpt and..
W7 Extra! Extra! Big Bold Lashes MascaraNew from W7! Big Bold Lashes gives you extreme volume and ad..
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