Firstline Brands

At Firstline, we have elevated understanding, nurturing, and championing multicultural hair to dizzying heights for 30+ years.

A black-owned business founded in the 1980s, Firstline applies our hard-earned know-how and nonstop creativity to meet the haircare needs of multicultural groups with specialized needs and undeniable style.

We at Firstline know our customers because we are our customers, and we put them first every single day.

We forgo run-of-the-mill styles in pursuit of creative, innovative hair accessories that are high on quality, huge on appeal, and geared toward fun.

Our product lines—Evolve, WavEnforcer, Dri Sweat, Sleek, and Camryn’s BFF—are designed to meet our customers’ needs with high-quality hairbrushes, combs, satin sleep maintenance items, and styling accessories.