The Design Essentials hair care system was launched in 1990.
Cornell McBride envisioned a program that combined direct distribution of premium, quality hair care solutions with the education and knowledge to effectively use them in the salon and at home.
This premise inspired the collection which now includes the Therapeutics Rx, Wave by Design and Colaura brands.
Our products are engineered to infuse hair with a natural balance of vitamins and protein that promote movement and manageability.