Unilever launched the product in France in 1983 as "Axe". In 1985, the product was launched in the United Kingdom as "Lynx" the name "Axe" was unavailable there because of trade-mark issues.

Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included Musk, Spice, Amber, Oriental, and Marine. From 1990 until 1996, geographic names for fragrances were used. 

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